The War of the 3rd: Dirty Web Tactics

Posted: July 12, 2011 in Multiplatform, News

The War of the 3rd: EA’s Battlefield 3 versus Activision’s Modern Warfare 3. It’s an intense battle that has only been intensifying since E3 2011, and now the war has been taken to the web! IGN reports that the link apparently redirects to the Battlefield 3 website. Sure enough, if you click on it (or type into browser) you won’t find Soap, Price or any of the family Modern Warfare elements…just that strange ‘other’ war game with slightly better visuals. Needless to say red flags are being thrown in all directions with fingers pointing at EA for some below-the-belt marketing ploy, but the truth is a bit less devious. Net Media Now looked into the claims and found that the website is not actually linked to EA, but they claim was set up initially as a phony sign up for a non existent multiplayer beta. So EA is innocent, but there still exists a question: Why didn’t Activision reserve the domain ahead of time? Rockstar has been registering domain names that seem to be linked to a possible Grand Theft Auto sequel and no announcement has even been made yet. At this point should already be registered for 2017.


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